Origin
Synaptic Group was not founded. It was chosen — three times, by three people who each had something to lose. Nick walked away from a large transaction. Redford sold the company he had spent twenty years building, to free the time this would take. Ingrid left the machine — two decades of enterprise revenue and a network built one relationship at a time — at exactly the point where most people consolidate rather than start again.
None of them needed to. That is the only fact about our founding that matters, and it is the one thing a competitor cannot copy.
The Belief
Most advisory firms believe premium impact requires premium cost and premium time. We believe leverage breaks that trade-off. We are not cheaper. We are efficient — we strip out the cost that traditional consulting carries and replace it with time-efficient, outcome-based execution. AI runs inside our delivery — research, analysis, project management — with human judgment gating every stage.
Where We Play
Africa-anchored. Globally delivered. We are anchored in Africa, and built to deliver globally from here. It is where the gap is widest, where the incumbents are thinnest, and where an operator who can do the strategy, the financial work and the integrity work in one place is worth the most. Africa is not our ceiling. It is our proof.
Mission
To turn high-stakes, ambiguous decisions into evidence-driven answers, we help you execute, so that companies on the frontier expand with confidence, grow profitably, and can see ahead to plan for it.
Leadership
Nick Joughin
CEO
Strategic operator with a decade's experience spanning Growth Strategy Consulting, Corporate Development, Market Intelligence and Innovation Commercialization, delivering measurable impact across 20+ industries worldwide. Proven track record leading multi-disciplinary teams and operating independently for the past 5 years. Successfully partnered with Fortune 500s, PE/VC-backed SMEs, startups, accelerators and global institutions to drive revenue and profit growth, expand markets, capture market share, identify acquisition targets, secure multi-million-dollar funding and embed intelligence into long-term profitability.
Ingrid Thomas
CRO
Twenty-plus years in enterprise and complex B2B revenue generation. Expertise in FMCG, retail, wholesale, logistics and manufacturing. Digital-transformation and SAP enterprise-software solution selling through partner / channel / alliance ecosystems. Accountable for the full revenue lifecycle, from origination and deal strategy through pricing, partnerships and account expansion to the delivery quality that drives retention and referral. Performance management, reshaping, strengthening and helping businesses scale through an integrated blend of Advisory, Digital Transformation and proprietary AI-driven Intelligence.
Redford Muir
CFO
Owns finance and commercial structuring and anchors Synaptic Group's deal-assurance and integrity / forensic practice: Anti-Money-Laundering, FCPA, counterparty and forensic investigation to the standard DFIs and institutional investors require. Member of the Chartered Institute of Business Accountants (CIBA) and the Institute of Internal Auditors (IIA). A background in accounting, forensic auditing and board-level reporting ensures Synaptic Group's strategies meet the highest levels of compliance, reporting and financial analytics.